How to Set Up an Amazon Ad Campaign without Using Keywords
It’s time to dump her and move on to Amazon ads besides Google!
Why?
You should know that 2/3 of the buyers go to Amazon first in search of new products.
Some clients who sell products on Amazon exclusively allocate 50 to 60% of their Google search ad dollars to Amazon. And then there are estimates that this shift is worth millions of dollars a year. Did you know that today, Amazon is not trying to take over the online advertising business? It is not expected to take over the web advertising business in the next 4-5 years?
On the other hand, it is becoming increasingly important in the lives of consumers and businesses working in the special categories and e-commerce sector. Because of the potential of Amazon’s advertising potential for such companies. And its potential impact on their business. Ignoring will be less noticeable.
Sponsored Brands Advertising (SBAs).
These ads, formerly known as headline search ads, appear at the top of the search results.
They appear at the top and bottom of the search results page. And you may be surprised to learn that they may also appear on the product page. This ad type is targeted and appears on a collection of products based on your preferences.
It allows you to create cross-selling and up-selling opportunities on your product pages. It also allows you to steal revenue from competitors and position your product with comparable products.
You should know that the majority of Amazon ads are similar to Google ads. Because it is based on keywords.
Product targeting?
Let me tell you – most advertisers are unpredictable with this method, which is designed to target any Amazon product. That way, under the sponsors’ merchandise associated with this object, your product appears at the bottom of the Focused Product Description page.
Strategies you can use:
- Use your top sellers on entry-level products to target competitive products.
- And yes, complement similar products that are often sold with you or bought by the same audience.
- Lastly, block your product via cross-selling or up-selling.
